Give sellers a report that wins the listing.
Put your name and face on the best home report in Seattle. The report is free for homeowners — the question is who it comes from. Through your link, every county record, every number, every prep recommendation arrives under your brand. Pick the plan that fits how much you send.
Start — from $79/mo →White-label plans
The report is free for everyone — what you’re buying is presence. Your name, photo or logo, and brokerage at the top of every report your link opens, in your color, plus a running list of which clients ran one — and client protection: homeowners who come through your link are yours, never offered to another agent as a lead. Cancel anytime.
How the white-label works
Add your brand
Your name, headshot or company logo, brokerage, and report color — set once in your dashboard. Every report you send carries it.
Share your link
Send a seller your personal report link. They get the full report instantly — wrapped in your brand, with your face at the top of the page they’ll screenshot for their spouse.
Win the appointment
You show up already the expert on their home — value, potential, and a prep plan — before anyone else has said a word.
Also: warm seller leads, when you want them
Separate from white-label — homeowners who ask to be matched with an agent become opted-in leads in your zip codes. Free to join, pay only for the ones you claim.
Set your area
Tell us the zip codes you cover. Free to join and free to wait — no subscription, ever.
Motivated sellers come to you
Homeowners in your zip codes come to ListPrep to plan their sale — sharing their timeline, goals, and a full picture of their home — and ask to be matched with a local agent. That opted-in seller is your lead.
Buy now or wait your turn
When leads are available, buy any you want for a flat $300 — each is hand-qualified by ListPrep and exclusive to you. When they’re scarce, you join a numbered waitlist: the next lead goes to whoever’s first, with 2 hours to claim before it rolls to the next agent.
Never miss one
Optionally reserve your next lead: save a card and the next match is claimed for you automatically — so you never lose one to a missed email. Claimed leads land in your dashboard, ready to work.
No subscription. No risk.
You never pay to join, to set your area, or to wait on the list. You pay a flat $300 only when you claim a hand-qualified lead — and only leads inside your own zip codes are ever offered to you.
Pay by lead quality
Every lead is scored on selling intent, timeline, and readiness, so you pay more only for the hottest prospects.
Planning to sell soon, high readiness. Ready to list in months.
Considering a sale in the next 6–12 months.
Opted into agent contact but no near-term timeline — a relationship to nurture.
Every lead — including cold — explicitly asked to hear from an agent. Homeowners who said “no thanks” are never offered as leads, at any price.
Why agents use ListPrep
Only your area
You’re never shown or charged for leads outside the zip codes you serve. Zero wasted spend.
First in line
Matching leads are offered to you before anyone else, with time to decide — not a free-for-all race.
Real intent
These are homeowners actively planning their sale, with a value report and a timeline — not cold names.